Effortless Insurance, Anytime, Anywhere
Fast and simple way to access insurance policies in your pocket, recently launched mobile app that allows 8 million policy holders to make changes, get a quote and get access to 24/7 support.
Role
Senior Product Designer
Timeline
11 months
Team
x2 Designers
Tools
Figma, Figjam
Effortless Insurance, Anytime, Anywhere
Fast and simple way to access insurance policies in your pocket, recently launched mobile app that allows 8 million policy holders to make changes, get a quote and get access to 24/7 support.
Role
Senior Product Designer
Timeline
11 months
Team
x2 Designers
Tools
Figma, Figjam
Effortless Insurance, Anytime, Anywhere
Fast and simple way to access insurance policies in your pocket, recently launched mobile app that allows 8 million policy holders to make changes, get a quote and get access to 24/7 support.
Role
Senior Product Designer
Timeline
11 months
Team
x2 Designers
Tools
Figma, Figjam
An Unprecedented Challenge
12 weeks to design, build, test, and launch a complete insurance platform for 8 million policy holders, followed by continued product development and optimisation
An Unprecedented Challenge
12 weeks to design, build, test, and launch a complete insurance platform for 8 million policy holders, followed by continued product development and optimisation
From Zero to Production
Built entirely on React Native for seamless cross-platform compatibility
From Zero to Production
Built entirely on React Native for seamless cross-platform compatibility
From Zero to Production
Built entirely on React Native for seamless cross-platform compatibility
Enterprise-Grade Architecture
Seamless integration scalable to support millions of concurrent users.
Enterprise-Grade Architecture
Seamless integration scalable to support millions of concurrent users.
Enterprise-Grade Architecture
Seamless integration scalable to support millions of concurrent users.
12 Week Timeline
Driven by business capital markets day presentation
12 Week Timeline
Driven by business capital markets day presentation
12 Week Timeline
Driven by business capital markets day presentation
Understanding User Needs
Testing with diverse participants revealed users prioritise quick policy access, instant quotes, and emergency support—with motor customers demanding immediate roadside assistance while home insurance users focused on comprehensive coverage details.
Understanding User Needs
Testing with diverse participants revealed users prioritise quick policy access, instant quotes, and emergency support—with motor customers demanding immediate roadside assistance while home insurance users focused on comprehensive coverage details.
Understanding User Needs
Testing with diverse participants revealed users prioritise quick policy access, instant quotes, and emergency support—with motor customers demanding immediate roadside assistance while home insurance users focused on comprehensive coverage details.
Understanding Customer Journeys
Through research with 50+ diverse participants, we mapped comprehensive customer journeys revealing critical pain points in policy management, quote generation, and emergency assistance—insights that shaped every design decision.
Diverse User Research
Understanding Customer Journeys
Through research with 50+ diverse participants, we mapped comprehensive customer journeys revealing critical pain points in policy management, quote generation, and emergency assistance—insights that shaped every design decision.
Diverse User Research
Understanding Customer Journeys
Through research with 50+ diverse participants, we mapped comprehensive customer journeys revealing critical pain points in policy management, quote generation, and emergency assistance—insights that shaped every design decision.
Diverse User Research
Research Lab
State of the art user testing suite
Research Lab
State of the art user testing suite
Research Lab
State of the art user testing suite
The Tawny Foundation
To ensure scalability and consistency across multiple brands, we developed Tawny—a comprehensive white-label foundation utilising atomic design principles, semantic tokens, and reusable components. This system enables rapid deployment while maintaining brand integrity for Churchill, Direct Line, and future applications.
The Tawny Foundation
To ensure scalability and consistency across multiple brands, we developed Tawny—a comprehensive white-label foundation utilising atomic design principles, semantic tokens, and reusable components. This system enables rapid deployment while maintaining brand integrity for Churchill, Direct Line, and future applications.
The Tawny Foundation
To ensure scalability and consistency across multiple brands, we developed Tawny—a comprehensive white-label foundation utilising atomic design principles, semantic tokens, and reusable components. This system enables rapid deployment while maintaining brand integrity for Churchill, Direct Line, and future applications.
Tawny
Internal brand that establishes the core foundations for the app
Tawny
Internal brand that establishes the core foundations for the app
Tawny
Internal brand that establishes the core foundations for the app
Churchill
Launched on July 8, 2024 — Built on the Tawny codebase
Churchill
Launched on July 8, 2024 — Built on the Tawny codebase
Churchill
Launched on July 8, 2024 — Built on the Tawny codebase
Direct Line
Launched on September 1, 2024 — Built on the Tawny codebase
Direct Line
Launched on September 1, 2024 — Built on the Tawny codebase
Direct Line
Launched on September 1, 2024 — Built on the Tawny codebase
White-Labeled
Apps for Direct Line Group: Utilising Design Tokens
White-Labeled
Apps for Direct Line Group: Utilising Design Tokens
White-Labeled
Apps for Direct Line Group: Utilising Design Tokens
Unified Policy Management
Switch between Home, Pet, Motor and Travel policies with a simple swipe
Unified Policy Management
Switch between Home, Pet, Motor and Travel policies with a simple swipe
Unified Policy Management
Switch between Home, Pet, Motor and Travel policies with a simple swipe
Get a quote in seconds
Simple way to obtain new quotes for Home, Pet, Motor and travel
Get a quote in seconds
Simple way to obtain new quotes for Home, Pet, Motor and travel
Get a quote in seconds
Simple way to obtain new quotes for Home, Pet, Motor and travel
Insurance in your pocket
Easy access to all your policy details and add or remove additional drivers
Insurance in your pocket
Easy access to all your policy details and add or remove additional drivers
Insurance in your pocket
Easy access to all your policy details and add or remove additional drivers
Emergency breakdown
Get assistants on the roadside with a broken down vehicle
Emergency breakdown
Get assistants on the roadside with a broken down vehicle
Emergency breakdown
Get assistants on the roadside with a broken down vehicle
Manage payments
Easily keep track of upcoming and past payments
Manage payments
Easily keep track of upcoming and past payments
Manage payments
Easily keep track of upcoming and past payments
Seamless onboarding
Utilising SSO, account activation and user personalisation
Seamless onboarding
Utilising SSO, account activation and user personalisation
Seamless onboarding
Utilising SSO, account activation and user personalisation
Transformative Impact
Successfully launched across two major brands serving 8 million+ policy holders, the platform revolutionized digital insurance experiences while establishing a scalable foundation for future Direct Line Group applications. The 12-week delivery timeline became a benchmark for rapid enterprise product development.
Transformative Impact
Successfully launched across two major brands serving 8 million+ policy holders, the platform revolutionized digital insurance experiences while establishing a scalable foundation for future Direct Line Group applications. The 12-week delivery timeline became a benchmark for rapid enterprise product development.
Transformative Impact
Successfully launched across two major brands serving 8 million+ policy holders, the platform revolutionized digital insurance experiences while establishing a scalable foundation for future Direct Line Group applications. The 12-week delivery timeline became a benchmark for rapid enterprise product development.