Adidas Social

The

Project

As part of a Adidas D&AD brief set out to encourages young females with the objective of creating a new shift in a specific sport through a digital experience while still considering the Adidas brand.

  • Client
  • University Project
  • My Role
  • UI/UX Design
  • Year
  • 2018

The

Challenge

Producing a user experience for a pre-existing brand formed more challenges than I had originally imagined, matching a brand's visual identity with typefaces, design styles and overall aesthetic became a challenging aspect of this brief.

Feed
Workout
Stats

The

Outcome

I believe that with the success of this project, I had achieved what D&AD alongside Adidas had set out within this brief. I developed and designed a new social experience for parkour athletes which allowed for collaboration with the community.

Let's

Work Together