A new football home to serve millions worldwide
Create a fan-first experience for LiveScore users
Reinvent the homepage to be a personalised view of the latest in football, provide presence on the latest content, betting opportunities and entry points to free to play games.
Betting being a future of the brand it I invested time into exploring how sports media and betting can work together as part of a ecosystem.
Discovery and exploration continue with the new LiveScore homepage, plenty of edge cases, stakeholder meetings & many more research sessions to be complete.